Saturday, September 04, 2010

How Social Media Challenge the Brandscape for the Trademark Holders

Stan Abrams (China Hearsay), Chris Bailey (Rouse), Xie Lin (CUHK) and I gave presentations about the impact of Social Media on intellectual property (and vice versa).

My presentation focused on social media and trademark law. In this presentation I tried to shed light upon the challenges trademark holders are facing in these times of social media. With the solutions I propose I hope I can start a discussion about a more proactive role for trademark holders. Stan Abrams of China Hearsay called my proposal "a very provocative vision of the future".
Your feedback is welcome (ipdragon at gmail dot com)

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