Thursday, October 06, 2011

Chinese Brands Not Cool In UK? ......... Overseas Chinese Show The Way

CoolBrands has orchestrated an expert panel and public vote to select the most cool brands in Britain. No Chinese brands in the top 20, and not even nominated. In the list of nominations one can find Wagamama, founded by Alan Yau (丘德威), the Hong Kong born London-based restaurateur, and Jimmy Choo (周仰杰), the Malaysian born London-based fashion-designer who gave his name to the fashion label, especially known for its shoes. Both entrepreneurs were awarded the order called Officer of the British Empire (OBE). Chinese brands, take a cue from overseas Chinese entrepreneurs and build strong brands.

Hat tip to Matt Fisher of IP Kat.

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