Monday, May 09, 2011

Polo For the People

"Everybody was Kung Fu fighting  playing polo"

After 'Marco Polo Hiuui' and 'Polo Santa Roberta' in Hong Kong there is another Polo clone in Wangfujiang 王府井 Dajie 大街 , the busy shopping avenue of Beijing, called Polo Villae. The logo is a polo player shown from the right side of the polo pony. I am sure that the exclusive brand Polo Ralph Lauren is also not happy with this brand, but what adds insult to injury is the way the Polo Villae shop presents its products. Cheap, full of clutter and disorganised. A kind of Polo for the masses. They seem to clone the brand minus its exclusivity, thereby damaging the goodwill and reputation of the original brand.
Wangfujing Dajie in Beijing

From a distance it looks still exclusive

Pile up your products to show
your products are exclusive?
Bags and clothes, just
like the other Polo clones
You can find the infectious song Everybody was Kung Fu fighting by Carl Douglas (made in 1974) mixed with the hilarious comedy Kung Fu Hustle (2004), which makes all kinds of references to other movies, including the Matrix, here.    

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