The logo of Sport Wales is very similar to the controversial Hong Kong's redesigned city brand. Only the Welsh dragon's tongue sticks out and Hong Kong has longer ribbons.It cost 9 million HK dollar to develop the brand. And 1.4 million HK dollar to redesign the brand. The three ribbons were added. Blue ribbon: blue skies (ahem!), green ribbon: sustainable environment, Lion Rock in the red: can-do spirit of Hongkongers.
Fox Yi Hu wrote an article about it in the Sunday Morning Post of April 25, 2010. Fox quotes a spokeswoman of the Hong Kong government about the brand who said that: "If someone wants to use it, they need to apply to Brand Hong Kong. We reserve the right to take action against any unauthorised use." Read Fox Yi Hu's article here.
