Showing posts with label SAIC. Show all posts
Showing posts with label SAIC. Show all posts

Tuesday, February 28, 2012

Precious Lessons Learned From Hermès' Unregistered Trademark In China

Love for horses, Love for gems
Although Hermès registered its trademark in China since 1977, it had not yet registered its Chinese name 爱马仕 (Ài mǎ shì) as a trademark the Legal Evening News wrote, according to Shanghai Daily, see here.
In 1995 Dafeng Garment Factory registered a trademark 爱玛仕 (Ài mǎ shì), which is, indeed, pronounced exactly the same as the Chinese name of Hermès. 
In that year Hermès filed an objection at the Trademark Review and Adjudication Board (TRAB) of the State Administration for Industry and Commerce (SAIC). However TRAB approved Dafeng Garment Factory's registration in 2001. After that Hermès appealed at a Chinese court. 

In 2009,  Hermès again appealed to the board, saying its Chinese name enjoyed a high reputation around the world and demanding the board cancel the disputed trademark. However,  Hermès' application was rejected for a second time May 2011.

Lessons to be learned:
  • Protect your trademark name together with the Chinese version of your trademark, otherwise either the public will come up with a, possibly not so positive Chinese name, or worse a competitor will take unfair advantage of your reputation and/or will confuse the public into believing that your company is the origin of the products of your competitor.
  • Unregistered trademarks can be protected only if they are famous/well-known. That is famous in China, not in other countries, and not even in Hong Kong or Macau which are special administrative regions with their own jurisdiction. 
  • You have to proof that your trademark is famous, before the trademark dispute. Because otherwise it is hard to proof that the public knows your trademark or that of your competitor who is using an identical or similar trademark.
Unfortunately for Hermès, the luxury good company could not convince the court that the Chinese version of its name 爱马仕 was unregistered but a famous name for some time before Dafeng Garment Factory even started using their registered trademark 爱玛仕. They used evidence that originated from the period after the dispute and they used evidence that showed that their trademark was famous to consumers in Hong Kong instead of the mainland. 

Spot the Difference In The Chinese version of the Hermès Trademark And Its Clone

爱马仕
爱玛仕
Top row
Hermès' unregistered trademark: 爱马仕 (Ài mǎ shì = love horse officials = officials who love horses)


Bottom row
Dafeng Garment Factory registered trademark: 爱玛仕 (Ài mǎ shì = love agate officials = officials who love agate). The difference is indeed, the second character which is 王 wáng (king) + 马 mǎ (horse)= 玛 mǎ (agate), a kind of gem.
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Tuesday, September 20, 2011

Chinese Trademarks Visible, But Have By Far Not Met Their Potential

In absolute numbers China might be in almost all aspects a giant. But in relative sense this does not need to be the case. Example: China has 5 million registered trademarks. But only one out of 10 market entities owns a registered trademark and the number is 40 percent for companies, Yuan Qi, an official with the Trademark Department of the State Administration for Industry and Commerce (SAIC), was quoted by Zhang Zhao of the China Daily.
Ms Zhang Yumin, an intellectual property (IP) rights researcher with Southwest University of Political Science and Law (Chongqing municipality) said, according to Zhang Zhao, that every company should have a IP management department, directly under the leadership of the decision makers and that the government should encourage companies to register trademarks, internationally and domestically. Read more here.

Then quantity does not say much about quality (although some say quantity has a quality of its own). Where are the strong Chinese brands. Millward Brown has made a list of the Top 50 of Chinese brands:
1. Chinese Mobile;
2. ICBC;
3. Bank of China;
4. China Construction Bank;
5. China Life;
6. Agricultural Bank of China;
7. PetroChina;
8. Tencent;
9. Baidu;
10. PingAn.

Read the other 40 Chinese brands here.

Of these China Mobile (57,326 million US dollar), ICBC (44,440 million US dollar), China Construction Bank (25,524 million US dollar), Baidu (22,555 million US dollar), China Life (19,542 million US dollar), Bank of China (17,530 million US dollar), Agricultural Bank of China (16,909 million US dollar), Tencent (15,131 million US dollar), PetroChina (11,291 million US dollar), PingAn (10,540 million US dollar), China Telecom (9,587 million US dollar), China Merchants Bank (8,668 million US dollar) are within the Top 100 most valuable brands.

UPDATE: China had 2.3 times the trademark filing activity in the second highest country, the United States. Read a compilation of WIPO statistics here.
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Friday, March 18, 2011

Online infringement and ISP liability

The IP Dragon hasn’t been seen for 2 weeks now. IP Komodo wonders if his cousin might return soon and is worried about the mess, especially since IP Komodo tends to leave the remains of his lunch lying around...

Some interesting online IPR news IP Komodo has spotted:

Chinese authors accuse Baidu, China's biggest search engine of copyright violations, by its free online excerpts of unauthorized stories and books. On March 15, World Consumer Rights Day, more than 40 writers said in an open letter that Baidu stole their work and infringed their copyrights. Fang Zhouzi, (well-known for exposing academic fraud), told Xinhua that he could find almost all of his work in Baidu's online library. A welcome change to the parade of foreign complainants, IP Komodo thinks.

The State Level AIC is about to issue new regulations on internet IPR infringement aimed particularly at at tackling online piracy and counterfeiting. Evidence and jurisdiction will be covered, according to the vice Minister who announced it at the close of the National Peoples Congress session on Monday.

ISP takedown. Taobao.com, China's leading B2C website, announced on Monday that it will launch a campaign to stop online piracy and counterfeiting. The move comes after the site was labelled by USTR as a "notorious market". Last year, taobao.com deleted more than 5.7 million products involved in copyright infringement. Taobao will set up a special team responsible for checking for piracy and counterfeiting.

Guest post by IP Komodo Dragon
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Thursday, February 24, 2011

Bitter Taste Avoided: South Korean Zhenjiang Vinegar and Costa Rican Confucius Institute Trademarks Rejected

The State Administration for Industry and Commerce (SAIC) is vigorously protecting the trademarks of well-known Chinese companies.

In October 2010 there was an effort to register the trademark Zhenjiang Vinegar in South Korea. Zhenjiang 镇江 is a prefecture-level city located in Jiangsu province. Vinegar producers in that region use the name Zhenjiang. Wang Xin wrote in the China Daily:

-"The case began in June 2010 when the local association heard from a foreign client that a South Korean company had filed an application for the Zhenjiang Vinegar trademark in both Chinese and Korean."
-"The Korean trademark administration accepted the application and published a notice in April asking for objections the notice expired on June 23, just wees after the Chinese association became aware of the filing."
-"Just a day before the expiry date, the association filed an objection with the South Korean administration." This objection was accepted. Read Wang's article here.

In November 2010 they tried to register the Confucius Institute in Costa Rica. Read more about the Confucius Institutes, who are promoting the Chinese culture and language around the world, here.

Read Wang Huazhong's China Daily article about both cases here.
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Saturday, November 27, 2010

In Honour of The Great Bruce Lee 李小龍: Fight For Trademark Protection in China and U.S.


Today it is 70 years ago that the great Bruce Lee 李 (Li=Lee)小(Xiao=little) 龍 (Long=dragon) to whom IP Dragon feels related in spirit, was born in San Francisco. He grew up in Hong Kong until his teens, then went back to the U.S. and became the biggest martial arts filmstar ever in both Hollywood and Hong Kong. In this blog posting IP Dragon is looking from an IP related angle to honour the martial arts hero.

In China and the U.S. there is a lot of work to do for the heirs of Bruce Lee to protect his name and image.

In China
The China Daily reports that the name of Bruce Lee in Chinese 李小龍 has been registered as a trademark for coffee, dumplings, candy, instant noodles, ice cream, tooth brushes and past and home appliances. The State Administration for Industry and Commerce (SAIC) stated that the right to use Bruce Lee's Chinese and English name should belong to his heirs, because otherwise the public will be misguided. According to the China Daily the SAIC is addressing the matter and the applications that are now being processes will be rejected. Shannon Lee, Bruce Lee's daughter, who is the leading the Bruce Lee Enterprises, is trying to protect and enforce the Bruce Lee trademark. She found unauthorised use in Changsha, Shanghai, Qingdao and Shunde (see below). Ms Lee does not mind that Bruce Lee's picture is used at the Shanghai World Expo 2010, but she will not have his image used for fast food chains. Read the China Daily article here.

In Shunde, a city in the south of Guangdong is the ancestral house of the Lee family. The city built "Li Xiao Long (李小龍) paradise", a giant memorial hall devoted to Lee's life, martial arts and acting career. The Straits Times wrote that the Southern Daily newspaper reported that Shannon Lee is trying to let the local government hand over the trademark name of 李小龍. Read more in the Straits Times.

In the U.S.
The Bruce Lee Enterprises, LLC, filed a suit at the U.S. District Court Southern District of Indiana, Indiana Division, complaint for damages and injunctive relief against Marc Ecko Enterprises, A.V.E.L.A., Inc., Leo Valencia, Urban Outfitters, Inc., and Target Corporation for unfair competition and trademark infringement under federal statutes (Lanham Act), with pendent claims for common-law trademark infringement and unauthorised commercial use of statutory (California and Indiana's right of publicity statutes) and common law right of publicity, because they used a picture of Bruce Lee in clothing.

The defendants claimed that the U.S. District Court of the Southern District of Indiana lacked the personal jurisdiction and that it was the improper venue. The demanded that the case was transferred to the the Southern District of New York or the District of Nevada. Judge William T. Judge decided to transfer the case to the Southern District of New York. Read more at the site of FindACase here.

I am positive that the daughter of Bruce Lee has also genetic advantages in fighting legal battles and she has the philosophical edge of her father who said:

"Using no way as way, having no limitation as limitation"
Bruce Lee, 27 November 1940 - 20 July 1973
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Monday, May 17, 2010

Would You Tell A Stranger On The Phone Whether You Have Pirated Software?

China Daily has an optimistic article about the declining software piracy rates in China. At least according to a survey by Chinalabs.com commissioned by the State Administration for Industry and Commerce. The surveys were done by phone and one can question the reliability of the answers. Even though the anonymity of the respondents might be guaranteed (Was this the case?), many people give social acceptable answers, especially in China where the government keeps tight control over all things related to the internet, computers and copyright. So this could mean that at least the respondents are aware that pirated software is illegal. Or, best case scenario, they speak the truth.

Business Software Alliance (BSA) has commissioned IDC to do an annual survey about software piracy in China as well. The difference between the BSA/IDC and SAIC/Chinalabs.com results is significance. In 2005 there has been a controversy about BSA's statistics (see the Economist article, “BSA or just BS”, about dodgy piracy data, so this year a video of John Gantz, Chief Research Officer of IDC is posted where he explains the methodology for the BSA/IDC Global Software Piracy Study.

"There are three kinds of lies: lies, damn lies and statistics" (19th century British Prime Minister Benjamin Disraeli)
  • 2005 66 percent (SAIC/Chinalabs.com); 86 percent (BSA/IDC);
  • 2006 63 percent (SAIC/Chinalabs.com); 82 percent (BSA/IDC);
  • 2007 56 percent (SAIC/Chinalabs.com); 82 percent (BSA/IDC);
  • 2008 47 percent (SAIC/Chinalabs.com); 80 percent (BSA/IDC);
  • 2009 45 percent (SAIC/Chinalabs.com); 79 percent (BSA/IDC).

Unsurprisingly Chinalabs.com questions BSA's methods. And IP Dragon questions's Chinalabs.com methods. So if you question my methods, please send your comment below.

See the China Daily article here.

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Friday, January 16, 2009

Electric Guitar Anti-Counterfeiting Coalition Makes Itself Heard Against Beijing Infringers

IP Dragon welcomes a new organisation that will fight the manufacturers of and traders in counterfeit guitars. The Electric Guitar Anti-Counterfeiting Coalition (EGACC), founded by four guitar manufacturers; Ibanez, Gretsch, Fender and Paul Reed Smith, in March 2008 and will lobby government authorities to enforce their intellectual property laws better against counterfeiting. Gear-Vault broke the news about the EGACC, read more here.

The first action of EGACC was to bundle their complaints, involve law firm Baker & McKenzie to activate the Public Security Bureau in Beijing against two alleged counterfeiters:
paylessguitar.com.cn and musoland.com.cn.

After investigations, the Xuanwu District Public Security Bureau in Beijing initiated simultaneous raids on November 26, 2008, against the retail operations and warehouse of both Paylessguitar and Musoland in Beijing.

Gear-Vaul, the music gear research and resources magazine wrote: "The PSB seized over 1,200 counterfeit guitars and other musical instruments not only counterfeiting all four EGACC group member brands but also those of several other renowned electric guitar manufacturers."

According to a spokesperson of Baker & McKenzie:

"The EGACC group members are grateful for the cooperation of the PSB, and of other PRC enforcement authorities, including the Xuanwu Administration for Industry & Commerce [part of State Administration for Industry & Commerce; SAIC, IP Dragon], for pursuing these law enforcement actions. The EGACC group members look forward to working closely with these and other government enforcement authorities on this and future actions in the PRC and elsewhere."

Chinese guitar
The Chinese invented many snare instruments, including the pipa, a sort of lute.
This video shows what you can do with the pipa. Well, if you practise a long long time, that is. See what Liu Fang can do with it.

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Sunday, October 28, 2007

Pinggu Peaches Only From China: China's Position on GI

On June 21, IP Dragon mentioned that there would be an international symposium on geographical indications (GI) organised by the World Intellectual Property Organisation (WIPO) and China's State Administration for Industry and Commerce (SAIC) in Beijing, June 26 to 28, see here. So it is the highest time to find out what China's position is.

Let us first take a look at the terminology of geographical indications.
What is GI's relation to the concepts indication of source and appellation of origin?
Mr Marcus Höpperger, acting director WIPO's Law and International Classifications Division explains the differences and similarities:

Indication of source
Indication of source is used in articles 1 (2) and 10 of the Paris Convention for the protection of industrial property of 1883 (the original text of the Paris Convention did not provide for the prevention of the use of false indications per se, but only where such use occurred in connection with the use of a false trade name. This is not needed under the Madrid Agreement for the Repression of False or Deceptive Indications of Source on Goods) and throughout the Madrid Agreement for the Repression of False or Deceptive Indications of Source on Goods of 1891.

Article 1 (1) Madrid Agreement for the Repression of False or Deceptive Indications of Source on Goods: "[A]n indication of source can be defined as an indication referring to a country, or to a place in that country, as being the country or place of origin of a product."

Appellation of origin
Appellation of origin is defined in article 2 (1) Lisbon Agreement for the Protection of Appellations of Origin and their International Registration of 1958:
“Appellation of origin” means the geographical name of a country, region, or locality, which serves to designate a product originating therein, the quality and characteristics of which are due exclusively or essentially to the geographical environment, including natural and human factors.”

Geographical indication
Article 22 (1) TRIPs Agreement defines geographical indications:
"Geographical indications are, for the purposes of this Agreement, indications which identify a good as originating in the territory of a Member [of the World Trade Organization], or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.”

When comparing these definitions, Mr Höpperger observes: "Indications of source only require that the product on which the indication of source is used originate in a certain geographical area. Thus, there are indications of source, which seem not to be covered by the definition of geographical indication under the TRIPS Agreement, namely indications of source whose use on products does not imply a particular quality, reputation or characteristic of those products. Geographical indications are more broadly defined than appellations of origin. In other words, all appellations of origin are geographical indications, but some geographical indications are not appellations of origin." Read the WIPO document ( WIPO/GEO/BEI/07/7) here.

Approaches to protection
WTO members have to comply to the TRIPs Agreement, which is an intrinsical part of the WTO Agreement (Annex 1C). China is a WTO member since 2001. According to TRIPs, member states such as China have to protect geographical indications. But there is a wide variety of different approaches to choose from:
  • Unfair competition laws (passing off);
  • Consumer protection acts;
  • Agricultural quality control regimes;
  • Trademark laws (collective and certification marks);
  • Registration under specific sui generis GI laws.
Which approach or approaches did China choose to protect GI nationally?
In 2006 the US Patent and Trademark Office reported that: "[ ..] China protects geographical indications through a trademark system, administered by the CTMO. However, China has a second system for protecting geographical indications, administered through a separate government agency, which has led to confusion over protection of geographical indications and trademarks." Read more here.

The second government agency can be identified as the General Administration of Quality and Security Inspection and Quarantine (AQSIQ). Article 26 Provisions for the Protection of Products of Geographical Indications:
"The AQSIQ shall accept the applications for registration of foreign geographical indications in the People’s Republic of China, and accord the protection thereto. Specific provisions to this effect shall be separately formulated." See the Provisions for the Protection of Products of Geographical Indications here.

Contentious issues
The contentious issues under discussion in WTO are:
Negotiations on the establishment of a multilateral system of notification and registration of GIs for wines, as foreseen by article 23 (4) TRIPs.

There are three proposals towards notification and registration in order to be able to protect GIs internationally:
  • The Joint Proposal in TN/IP/W/10 sponsored by: Argentina, Australia, Canada, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Japan, Mexico, New Zealand, Nicaragua, Paraguay, Chinese Taipei and the United States. These Members propose a purely voluntary system. Members wishing to participate would notify a list of GIs, which would then be recorded on a database administered by the WTO Secretariat. Participating Members would commit to ensure that their procedures include the provision to consult the database when making decisions regarding registration and protection of trademarks and GIs for wines and spirits in accordance with its domestic law. Non-participating Members would be encouraged, but would not be obliged, to consult the database.
  • The EC proposal in TN/IP/W/11: it proposes a system whereby Members electing to participate would notify GIs into the system. Upon publication, other Members would have a 18-month period to lodge a reservation (i.e. to challenge) the notified GI on certain grounds, such as non-compliance with Article 22.1 definition or genericness. In the absence of challenges or if the challenges are withdrawn, the GI would be registered. Differences regarding challenges would be resolved through direct negotiations between the notifying and challenging Members. Once registered, the GI would produce an irrebuttable (i.e. no longer challengeable) presumption of eligibility for protection in the Members who have not challenged the GI or have withdrawn the challenges. This presumption also applies to non-participating Members that have not lodged reservations within the 18 months. The registered GI can be challenged at any time in participating Members on other grounds such as prior trademarks or grandfathered uses.
  • The Hong Kong, China proposal in TN/IP/W/8: it proposes a voluntary system whereby a registered GI would create a rebuttable presumption or “prima facie evidence” in participating Members with regard to the ownership of the GI, compliance with Article 22.1 definition and protection in the country of origin. While Hong Kong, China is not a producer of wines and spirits, it has made the proposal for systemic reasons. Its concern is that failure in this negotiating group might endanger the whole Round.

Source is the presentation by Ms Thu-Lang Tran Wasescha, counsellor Intellectual Property Division, WTO here.

The other contentious issue is the extension to other products of the higher level of protection, besides wines and spirits, which article 23 TRIPs affords to GIs. There is no requirement for these products that the non-authorised use of the GI is misleading. My guess is that China's position on this issue is pro, because of China's evident interest in this area.

Naturally, China wants to be able to enforce against international unauthorised users of the GIs Zhangqui Scallion, Xianju Waxberries, Dalian Jinzhou Big Cherries, Qianxi Chestnuts, Ningxia Red Lycium, Pinggu Peach.

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Wednesday, July 18, 2007

Guge Case: Business Name vs Trademark Dispute Or Practical Problem?

On June 29, the Beijing Haidian District People's Court accepted the case of Beijing Guge Science and Technology Ltd. versus Google's subsidiary in China called Guge for disrupting business.

Tian Yunshan, company secretary for Beijing Guge Science and Technology said that he applied the use of the business name 北京谷歌科技有限公司 (Beijing Guge Science and Technology) in March 2006, and opened business on April 19, 2006, said the Beijing News according to Joel Martinsen of Danwei. Read more here.


Google filed as early as January 2006 trademark applications in a variety of areas to register 谷歌信息技术(中国)有限公司 (Gu Ge) with China's Trademark Office of the State Administration for Industry and Commerce (SAIC), Google China said yesterday in an e-mail to Janet Oong of the Shanghai Daily. Read more here.


Beijing Guge Science and Technology asks Google to change its commercial name, because Google failed to be in a phone directory, so they Beijing Guge is flooded by people they think they are Google. Beijing Guge is not asking for damages.


Commercial names can be registered without a search for similar of same names, as is mandatory in case of a trademark search. It seems that Beijing Guge has registered its business name after Google registered its trademark. Actually, it actually could infringe Google's trademark, if it operates in the same line of business.


IP Australia did a very interesting survey in 2005 on the Australian business community's knowledge of the differences between business names and trademarks. The lack of awareness of the differences between the two and misconceptions were rather big. It would not be surprising if this were the case in other places too, including China. I paraphrase IP Australia: Business names are just business signifiers, not a form of entitlement or an active title that is owned exclusively by a business, nor does is confer rights upon and protects its owner. For this you need trademarks. Read more here.


In casu, the problem seems not too hard. Beijing Guge and Google and the phone directory 114 could come up with a practical solution, so Beijing Guge can continue to work. However, the question remains what does Beijing Guge really wants. And why did Tian decline to disclose the main businesses of the company?

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