CRI republished Xinhua's article about IPR courses given at primary schools. The example of young Liang Jinchao advising his father Liang Zhikai about the advantages of registering the name of his store as a trademark sounds more sympathetic than the measure of the HK governement that recruited youth as informers in the battle against internet piracy, more here.
The 'pilot project'in Nanhai was so succesful it was copied in other places such as Beijing, Shanghai, Tianjin and Jiangsu too.
"Jiangsu Province, also an economic powerhouse in East China, for instance, has incorporated IPR protection into the educational plan of the province's primary and middle schools during the 2006-2010 period and has decided to train more than 100,000 IPR protection professionals during the same period."
Read more here