Number 272 of Rouse & Co. International's China IP Express newsletter is all about sport:
"With the coming Beijing Olympics in 2008 and all the other international events in China, combined with the fact that David Beckham is the most recognised foreigner in China, the sports industry is booming. But of course with all this development comes an increased awareness of the value and therefore a corresponding increase in IP infringements! This issue covers infringement of an athlete's image right (gold medal in the 100 metre hurles Liu Xiange), civil action for selling counterfeit Nike shoes following a criminal sentence (by former professional soccer player Zhuang Zhihao), action taken after expiry of a licence to manufacture Olympic merchandise and fast action for use of the Olympic Mascots without authorisation."
See more here.