- remove counterfeit goods after receiving complaint letters from the brand owners;
- owners of online stores that are closed, will not be allowed to open at Taobao.com within 3 to 5 years;
- a price limit will be set for each kind of good; those goods that are priced too cheap will be placed under observation.
The latter point is a nice pro-active rule I haven't seen before.
Taobao.com cooperates with the new Xiangyang market in Shanghai, forming together Taobao City, see 'The New Xiangyang: IPR Infringements Taboo At Taobao City?'.