"Davee Beekham Do It At Once"

Jeremy Goldkorn posted for Danwei an article of Michael Rank of Trade Marks Directory Service about pirate trademark applications of well-known brands in China.

• In Guangdong a businessman has applied for the trademark Nike in English and Chinese for toilet and bath articles;
• In Jiangsu a businessman has applied for the trademark Do it at once, with three arrows, instead of Just do it with the swoosh of Nike for a television business;
• In Fujian a businessman applied for the name Davee Beekham in English and Chinese for a range of waterproof clothing;
• In Zhejiang a businessman applied for the trademark "Dawei Beikehamu" in English and Chinese for spectacles, sunglasses and contact lenses.

About these goods categories for trademarks, China's accession to the Nice Agreement was May 9, 1994, see here.

Read Rank's article here.