Whether 'creatively challenged counterfeiters' is a pleonasm or not, one might be able to distinguish different grades of their creativity deficit.
Some will just hustle a little with the word order; Adidas for example becomes: DAIADS; Puma becomes PMUA.
The ones blessed with a little bit more creativity will add letters: All Stars, becomes Ball Stars; or rewrite a word, such as Panasonic, in a way that it more or less sounds the same: PenesamiG.
See Hemmy.com's great picture gallery of creatively depraved counterfeiters here.
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