Tuesday, June 19, 2007

Brandjacking Brand Value Down The Drain

Jeff Roberts of McGill's CIPP's "IP News This Week", your 5-minute report of the latest IP news from around the world, pointed me again to an interesting article, this time about brandjacking in China.

Read the article 'Bleach, By Yves St Laurent' by Lauren Mills for the Mail on Sunday via Industry Watch, here.

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