June 25, Seminar: 'Managing IPR As A Business Asset in Greater China'

IP Dragon is delighted to invite everyone interested in IPR in China to a seminar called 'Managing IPR as a Business Asset in Greater China' organised by EUBIP and China IPR-SME Helpdesk. (Take note: some speakers still need to confirm). I confirmed.

When? Friday 25 June, 2010

Where? HK Convention & Exhibition Center

What is the programme?

8:30-8:50 Registration and Coffee

8:50-9:00 Welcoming remarks

Morning: General China IPR Overview for European SMEs

9:00-10.00 Session 1:

Protecting your intellectual property in China? Why it is so important.

• Is IPR protection in China possible and how?
• China IPR environment and what businesses need to know?

Speaker presentation 2x20 min + Q&A

• Elliot Papageorgiou, Rouse & Co (speaker)
• Other speaker (to be confirmed)

10.00-10:15 Coffee break

10:15-11:15 Session 2:

• How to identify and leverage your IP assets?
• Working with Chinese business partners - how to structure relationships to protect your assets?

Speaker presentation 2x20 min. + Q&A

• Serena Tierney, Consultant at Wragge & Co LLP (speaker)
• Willi Vett, Beiten Burkhardt Hong Kong (speaker)
• Dr. Christopher Heath, member of the Boards of Appeal of the European Patent Office, former head of the Asia Department of the Max Planck Institute for Intellectual Property law, Munich (moderator)

11:15- 11:30 Coffee break

11:30-12:30 Session 3

IP Management and Enforcement

• How to prevent IPR infringements and steps to take if you discover infringements
• IPR Enforcement process in China

Speaker presentation 2x20 min. + Q&A

• Danny Friedmann, Chinese University of Hong Kong / IP Dragon (speaker)
• Henry Wheare, Partner Lovells Hong Kong (speaker)
• Professor Anselm Kamperman Sanders (moderator)

12:30-13:30 Lunch

Afternoon Panel Discussion / Clini Sessions + Networking

13:30-14:30 Panel Discussion

• Dr. Christopher Heath
• speaker
• Serena Tierney
• Elliot Papgeorgiou
• Anselm Kamperman Sanders (moderator)

14:40-15:00 Clinic Session 1/Networking

15:10-15:30 Clinic Session 2/Networking

15:40-16:00 Clinic Session 3/Networking

16:00 Closure