Monday, August 02, 2010

Professor Llewelyn's Book Launched: 'Invisible Gold in Asia: Creating Wealth Through Intellectual Property'

Professor Llewelyn's new book just came out: 'Invisible Gold in Asia: Creating Wealth Through Intellectual Property'. If IP is the invisible gold in Asia, then Professor David Llewelyn is the alchemist of intangible property.

Publisher Marshall Cavendish Business writes:
"World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can’t see – the Invisible Gold of today’s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect? From the patents protecting Creative Technology’s MP3 player and Tata’s ‘Nano’ car to ‘Tsingtao’ and ‘Singha’ branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century."

IP Dragon certainly concurs with the thesis of Professor Llewelyn's book and is definitely going to read this highly relevant book.

No comments: