How Social Media Challenge the Brandscape for the Trademark Holders

Stan Abrams (China Hearsay), Chris Bailey (Rouse), Xie Lin (CUHK) and I gave presentations about the impact of Social Media on intellectual property (and vice versa).

My presentation focused on social media and trademark law. In this presentation I tried to shed light upon the challenges trademark holders are facing in these times of social media. With the solutions I propose I hope I can start a discussion about a more proactive role for trademark holders. Stan Abrams of China Hearsay called my proposal "a very provocative vision of the future".

Your feedback is welcome (ipdragon at gmail dot com)

Danny

How social media challenge the brandscape for trademark holders

View more presentations from ip dragon.

Q & A on Trademark Proactive, Tipi and Indian Givers, see here.