Wednesday, November 17, 2010

More Chinese Trademarks More Vehicles of Innovation = More Innovation?

China Hearsay's Stan Abrams takes a critical look at statistics about trademark registrations in China. He is rightly filleting the alleged relationship between increased trademark registrations and a growing awareness of trademark protection among Chinese entreprises, read more here.

However it could be said that the growth of trademark registrations in China would indicate two things:

- More companies want to build their own brand;
- Brands are a way to exploit innovation. So you can have a patented invention, which needs a trademark if you want to sell. The question, however, remains: if there are more vehicles of commerce for innovative products, will there be more innovation? In other words:

More trademarks equals more innovation?

多商標 = 多技術創新?

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