Saturday, October 30, 2010

China's Efforts To Promote a Culture for IPR and IPR Exploitation

Zhong Yonghua, official of the Legal Affairs Department of the State Intellectual Property Organisation (SIPO) gave a presentation at the Asia-Pacific Economic Cooperation (APEC) Forum in the Japanese city Sendai, last September, 2010, which included information about how China is promoting the exploitation of intellectual property in China, see here.
  • China’s Patent Industrialization Project; 13 State Patent Commercialization Pilot Bases have been established by 2009;
  • IP Pilot Parks and IP Demonstration Park; 35 Parks have been established by 2009;
  • IP Pilot Companies and Organizations; about 1,000 IPR enterprises have been established by 2009.
  • China’s Patent Technology Exhibiting and Trade Center; 42 Centers have been established by 2009;
  • China’s Patent Exhibits;
  • Promotion of IPR Pledge.
He also covered how China is fostering a culture for IPR:
  • SIPO official portal (daily hits 10 million);
  • China Intellectual Property News;
  • Wealth of Knowledge (TV program);
  • China Inventions and Patents Magazine;
  • From “the World IP Day” to “IP Week”;
  • Open Day of SIPO;
  • Media Joint Action action—“Protecting IP, we are in action ”
  • CCTV Innovation Gala;
  • Chinese Patent Information Dissemination Platform.

Wednesday, October 27, 2010

Professors Feng, Liu, Li, Lee and Sun: Enhanging IP Protection in Greater China

The University of Hong Kong organised another great event: Enhancing intellectual property protection in Greater China: Contemporary Issues and Critical Analysis.

Professor Kung-Chung Liu, research fellow, Institutum Jurisprudentiae, Academica Sinica: spoke about "ECFA and IPR protection between China and Taiwan".
By some the agreements, although non-binding, are seen as a Trojan horse, that will further incorporate Taiwan into "Greater China".

Professor Liu spoke about two agreements that were signed June 29, 2010:
- Economic Cooperation Framework Agreement (ECFA) 兩岸經濟合作架構協議(定);
- Cross-Strait Cooperation Agreement on Intellectual Property Rights (IPR) Protection.
Both agreements came into effect September 12, 2010.

Chapter 3 of EFTA is entitled Economic Cooperation
Article 6 Economic Cooperation
1. To enhance and expand the benefits of this Agreement, the two Parties have agreed to strengthen cooperation in areas including, but not limited to, the following:
(1) intellectual property rights protection and cooperation;
(2) financial cooperation;
(3) trade promotion and facilitation;
(4) customs cooperation;
(5) e-commerce cooperation;
(6) discussion on the overall arrangements and key areas for industrial cooperation, promotion of cooperation in major projects, and coordination of the resolution of issues that may arise in the course of industrial cooperation between the two Parties;
(7) promotion of small and medium-sized enterprises cooperation between the two Parties, and enhancement of the competitiveness of these enterprises;
(8) promotion of the mutual establishment of offices by economic and trade bodies of the two Parties.
2. The two Parties shall expeditiously conduct consultations on the specific programs and contents of the cooperation matters listed in this Article.


Professor Liu gave an overview of the relations between Taiwan and China and the growing importance of the trade between the two. Professor Liu: "Taiwan and China developed differently; in Taiwan the state has become a neutral arbitrator for business, not a player in the economy as is the case in China."
Another difference professor Liu points out is that the Taiwan Intellectual Property Organisation (TIPO) is a single and unified organisation for the protection and enforcement of intellectual property in contrast to China that has a complex and convoluted system of many organisations (SIPO, SAIC, NCAC, AQSIQ, GAC and many many more).

The political problems between the two sides across the Taiwan Strait cause also problems related to property protection in China which have to be tackled with a separate agreement on IPRs: Cross-Strait Cooperation Agreement on Intellectual Property Rights (IPR) Protection, which you can find on the site of Tsai, Lee & Chen here.
- (I) Coordination target
- (II) Priority rights; Taiwanese companies had trouble getting their patents granted in China, because when they tried to get a patent in both Taiwan and China, SIPO could reject the Chinese patent, because there was a novelty defect. So in the separate IPR agreement China will grant priority to Taiwanese applications, so that the Taiwanese application can used as first application date so that there will be no problem with novelty. There will be also priority rights for trademark rights and plant variety rights. Of course Taiwan will also grant priority rights to China.
- (III) Variety rights; Before there were no breeders rights for fruits in China, only for crops. Fruits are very important for Taiwan. There will be a consultation to expand the scope of plant varieties in China to include fruit as well.
- (IV) Examination and cooperation
- (V) Industry cooperation, in the patent and trademark industries.
- (VI) Authentication Service; copyrighted works needed to be first certified in Hong Kong. This procedure will be streamlined. If the audi0-visual products are published on the other side, copyright should be authenticated by related associations or groups appointed by the side holding the copyright. Both sides exchange opinions in connection with the establishment of the authentication system of books, computer programmes and other works. Collecting societies of both sides will have access to each others markets.
- (VII) Coordination and treatment mechanism;
1. to combat piracy and counterfeits, especially infringement online and offline.
2. to protect well-known (famous) trademarks, geographical indications or well-known names of origin places. Before some famous Taiwanese geographical names have been registered in China. Also some famous Taiwanese trademark names such as Chunghwa Telecom and Taiwan Beer cannot be registered in China, because article 10 Trademark Law of the People's Republic of China prohibits that signs identical or similar to the state name (Chunghwa is Taiwanese spelling for Zhongguo, which means China) or a province (Taiwan is considered a province by China) as a trademark. In addition they agree to prevent cybersquatting.
3. Strengthen market supervision and crackdown of fake indications or origin places of fruits and other agricultural products.
4. Protect other IPRs (rest category).

Professor Liu said that the agreements are non-binding and that one can anticipate that it will usher in more trade agreements and agreements with binding dispute settlement procedures.
Taiwan does not need to be afraid it becomes part of China; Canada is not part of US, because of NAFTA. More trade cooperaton the better prospects for peace.

Dr. Yahong Li, University of Hong Kong: "How Patents Affect Innovation in China"
Dr. Yahong Li just finished a book called 'Imitation to Innovation in China: the Role of Patents in Biotechnology and Pharmaceutical Industries' about patent law in the pharmaceutical industry to which she wrote seven years. She spoke not only about biotech and pharma patents in China, but also about the IT and automotive industry patents in China. Dr. Li started juxtaposing research that proves that patents work to research that proves it does not. And then about patent law in developing countries. She demonstrated the enormous growth in patent filings and grants. Per industry. China might have a high tech capacity in one sector, but not necessarily in the other. Dr. Li mentioned also the Boston Consulting Group's 5 phases of intellectual property development.


1. Driving growth through exports;
2. Climbing the value ladder;
3. Paying the price (for not protecting IPRs sufficiently);
4. Getting serious about intellectual property;
5. Profiting from intellectual property.
See David Michael et al, Beyond the Great Wall, Intellectual Property Strategies for Chinese Companies, Boston Consulting Group, January 2007.

I have not read Dr. Li's book yet, but I am planning to. Based on her presentation I am positive that her seven years of scholarly labour has resulted in a book that has a wealth of information about biotech and pharma patents in China.

Ms Alice Lee, associate professor of the University of Hong Kong: "Intellectual Property on the internet - Misuse or Abuse of the Commons"

Ms Lee raised the point that not only ignorant people violate copyright law. Well-informed publishers have joined this club.


Hong Kong has one of the strongest copyright regimes in the World. In Hong Kong there are only three categories of Fair Dealing:
Section 38 HK Copyright Ordinance: research or private study;
Section 39 HK Copyright Ordinance: criticism, review or news reporting;
Section 41 HK Copyright Ordinance: things done for instruction or for the purposes of examination.
Ms Lee points to a case that excludes a Fair Dealing defence:

The Hong Kong newspaper Apple Daily called Ms Lee about 'A Speaking Map of Hong Kong' (a book with pictures and a CD that had stories with the pictures about HK), which used Wikipedia photos that were licensed under Creative Commons license. The publisher did not make any acknowledgments and thus infringed the copyrights of the photos. That the publisher apologised did not make Ms Lee much happier about the case.
To comment on the book, a copy was found in Mongkok.


Despite this case, Ms Lee still believes in the future of CC and told enthusiastically about CC's history and the different licenses. She helped Creative Commons come to Hong Kong and port it to the Hong Kong copyright ordinance. See 'Creative Commons Hong Kong Launch'.

Ms Lee asserted that there is a development that moral rights (including getting credits for your creation) become more important online then the exploitive copyright use.

She also told about the HK government's consultation report, which recommended to make media shifting legal. However, there is still no legislation, despite the fact that its use is ubiquitous.

Professor Peter Feng, also known as Feng Xiang, Mei Ru'ao Chair Professor of Law, School of Law, Tsinghua University in Beijing gave some thought provoking comments:

Professor Feng, who is the author of the excellent book 'Intellectual Property in China', 2nd edition, Sweet & Maxwell, 2003', talked about the failed business strategy of publishers. Professor Feng: "All of my books are on the web. In the beginning I tried to do something about it. I have given up."

However Professor Feng is optimistic: "Many authors in China like that their works are first published online, and then the public is getting interested. So they first serialise their books via blogs, then via hard copy. So they will get derivative rights."

Professor Feng: If you look at the economic financial crisis, you see that Chinese companies suffered only for a short period of time. This is because Chinese companies have a much more flexible business strategy. There are not bound by legal rules, not bound by IPRs.


So in the case of the infringing Hong Kong book company, it was only one step behind companies from China. They just made one mistake; they published it in Hong kong. If they published it in China first, probably they would have great success. "

Professor Feng: "If we look back to China, growth of capitalism has not much to do with copyright. Bill Gates does not care much about IPR. Microsoft encourages copyright infringement in China, to spread the use of their software. So that indigenous innovations can be suppressed."

According to Professor Feng business models that make use of personal relationships (read politics), free access to the content, and encouragements of infringement to suppress competition, will work in China.

Professor Feng also commented on ECFA. "It is a great framework, not mainly because of the legal aspects, but exactly because of the two sides have such great political problems. We will find a dispute business settlement system. IPR becomes frontier of cross-strait relationships."

Haochen Sun, assistant professor of the University of Hong Kongmoderated the event with his usual wit and flexibility.


Tuesday, October 26, 2010

IP Enforcement in China: IP Dragon's Presentation

This author (middle in the picture) gave a presentation at the 2nd Annual IPR seminar "Managing your IPR as a Business Asset" at the Hong Kong Convention and Exhibition Centre on June 25, 2010, which was funded by the European Union Business Information Program (EUBIP) and the China IPR SME Helpdesk.

Long overdue, but here are the IP Dragon's presentation slides about IP Enforcement in China (pfd). I tried to visualise the relative thresholds to enforce criminally, civilly and administratively.

Hard Choice? Chinese Internet Café Owners/Transport Operators Can Choose Between Paying For Chinese Movies Or Using Free Pirated Foreign Movies

Starting January 1, 2011, the China Film Copyright Association (CFCA) will charge money for the use of film works in internet cafés, on airplanes, ships and in buses and trains. They will start with eight municipalities and provinces, including Beijing, Shanghai and Jiangsu. Read the China Daily article here.

October 14, 2010, the National Copyright Administration issued two regulations:
  • Films of Copyright Collective Management Fee Charged to Use the Standard'
  • Collective Management of Copyright Works with the Transfer Fee to Pay Approach.
One could expect it, because the CFCA already submitted a Standard of User Charges for Copyright Collective Management of Film Works, see here. Alice Xin Liu writes that "[t]he Dongguan Times went with a really innovative design, issuing a fake letter from the China Film Copyright Association." Read her interesting story at the always excellent Danwei.org, here.

Then Xinhua runs a story entitled: 'China's New Film Royalty Rule Stirs Debate', and quoting one angry internet cafe owner in Chongqing municipality and another in Beijing.

Bad for foreign films, bad for Chinese films

IP Dragon is concerned that the owners of internet cafés and the operators of planes, trains, ships and buses are not charged for showing foreign films. This is not only discriminatory to foreign film makers, and in violation of international treaties, but it will hurt the fledgling Chinese film industry. There is not really fair competition if you have to pay for Chinese films and foreign pirated films you can use for free. The National Copyright Administration of China has already announced that this will not change in the near future. Maybe Hollywood, Bollywood and the European filmindustry can change their opinion.

UPDATE 2 November 2010
The China Film Copyright Association has invited foreign film copyright holders to cooperate on the issues of royalties and piracy. Read Clifford Coonan's article for Variety here.

Wednesday, October 20, 2010

International Intellectual Property Summit in Hong Kong

Interpol, Hong Kong Customs & Excise Department and Underwriters Laboratories hosted the International Intellectual Property Summit in Hong Kong

One of the speakers on October 18, was the US attorney general, Eric Holder. Besides, emphasising the consequences of counterfeiting and piracy he explained the framework in the US that should improve IP enforcement internationally:

- White House Intellectual Property Enforcement Coordinator, Victoria Espinel;
- National Intellectual Property Rights Enforcement Center, led by US Immigration and Customs Enforcement;
- Justice Department's Task Force on Intellectual Property.
- Intellectual Property Working Group on the U.S.-China Joint Liaison Group for Law Enforcement Cooperation.

Read the text of Mr Holden on the site of the U.S. Department of Justice here.

Sunday, October 17, 2010

Acrobats Show The Way of Doing Business in China: Register IPRs and Join Competition (No Need To Be Contortionist Though)

You have to have courage when you come to China, the cradle of incredible acrobatics, and vie for attention for your own acrobatic performances. Cirque du Soleil lacks no self-confidence, meticulously prepared and is now ready for any competition. Nick Rockel wrote an article for Canada TV (CTV) how the world renowned Canadian performances company is not only using its talents for its acrobatics (including local talent), but also for doing business in China: 'Cirque du Soleil draws on China's deep well of talent.'

Mr Rockel quotes Sarah Kutulakos, Executive director and Chief Operating Officer, Canada China Business Council: "But I do find that many companies take a bit of a myopic approach to it, saying, ‘I don’t want to go to China. Somebody will copy me.’ Your product is on the international market. If they want to copy you and your product is good, they’re going to go buy one and reverse-engineer it and copy it anyway. So get to China, register your IP, and work in a very competitive environment, because it will make you stronger."

Or as Friedrich Nietzsche's put it: "That which does not kill us makes us stronger."

IP Dragon concurs, in this time and age it is increasingly more difficult to keep your inventions and innovations secret. Next to intellectual property rights, the first mover advantage and continuously improving the product or service is the key to consolidating and expanding market share. Talented football players that are not playing any competition matches because they are afraid for injuries, will not reach their full potential. Registering IP is like playing with protective shin guards and a referee.

Tuesday, October 12, 2010

Surrealistic Copyright Infringement During Design Contest TIPO: Work Shattered, But the Truth Came Out

China National News reported the most surreal news IP Dragon has read for a long time. The Taiwanese Intellectual Property Office (TIPO) organised a design competition. The purpose was to make the public respect the intellectual property of other people. The Taiwanese student Wu Chih-Wei won the contest with 'Work - shattered' a design of a paper plane that was crashing because its tail was broken off. Wu received a medal and 5,000 Taiwanese dollar.

Then somebody recognised the design as being a copy of a design called 'Truth', made by Dutch designer Dennis Sibeijn, and Wu had to give everything back. In a way Wu succeeded in the purpose of the contest in winning by copying and then after the revelation crashing, as the paper plane design he copied. And after all the purpose of the contest was to make the public respect the intellectual property of other people, not to respect intellectual property yourself.

See Dennis Sibeijn's website DAMNENGINE.
Read the China National News report here.

How To Create The New Generation Of Copyists (The Shortcut)

Some kindergarten schools in Hong Kong want to develop their young students into creative beings. Some even make the step to change their curriculum so that drawing is included.

But what if a youngster is acting creatively and starts to draw a frog ... in purple, or with 6 legs...? Read the following article and shiver. IP Dragon wrote the article 'Toddler Discipline' for Asia Analysis, a web-based idea-platform for creative and insightful projects.

Monday, October 04, 2010

Swiss Watches: 50 Percent Chinese, 50 Percent Swiss

When can you call a watch a Swiss watch?

- its movement is Swiss, cased up in Switzerland and the manufacturer carries out the final inspection in Switzerland.
- a watch movement is Swiss if the movement has been assemled in Switzerland, the movement has been inspected by the manufacturer in Switzerland, the components of Swiss manufacture account for at least 50 percent of the total value, without taking into account the cost of assembly. Read more about the 50 percent rule on the site of the Federation of the Swiss Watch Industry (FH).

Felix Addor, deputy director general of the Swiss Federal Institute of Intellectual Property is not happy with the 50 percent rule for "Swiss made". Neil Gough of the South China Morning Post (SCMP) quotes him saying: "This situation could lead to an insidious dilution of the [Swiss-made] designation, which is damaging for the image of Swiss watches because consumers expect more."
The draft legislation that must lift the percentage of Swissness of the watch to 60 to 80 percent already started in 2007 and is finally under review by the legal commission of the Swiss National Council.

Mr Gough of the SCMP wrote that China and Hong Kong are respectively Switzerland's first and fourth most important markets in the world. Switzerland imported 2.05 billion US dollar of watches and related components last year by customs value, according to UN commodity trade data. Mr Gough quotes Jean-Daniel Pasche, president of FH that when it comes to China, protecting both the watch brand and the Swiss national marque are major concerns. FH helped with the seizure of about 600,000 counterfeit watches in China, in 2009, out of a total of one million fake watches, seized globally.