Showing posts with label Dong Men. Show all posts
Showing posts with label Dong Men. Show all posts

Tuesday, April 26, 2011

The Process of Trademark Counterfeiting Captured

How An External DVD Drive Becomes A Counterfeit Apple in 5 Minutes

Dong Men (东门= East Gate) in Shenzhen is an incredible place. You can find buildings with small shops that all sell one component of a mobile phone or computer per floor, and on the next floor another component. On Shennan Central Road there is such a building named 华 Hua 强 Qiang (China Strong) 电 Dian 子 Zi (Electronic) 世 Shi 界 Jie (World) where you can buy external DVD drives.
In this photo series the whole procedure of counterfeiting is captured.

On Shennan Central Road there is a building
where you can find external DVD drives. 

Up the elevator you can see a red banner with yellow characters:
"Severe prosecution will be engaged against those selling counterfeited products illegally"

Here is the empty red casing


Then a sticker with the Apple logo came out of a drawer.

Adhesive plastic removed.

Sticker was placed




And ready is the counterfeit Apple DVD drive.

Just outside of the building is an official Apple dealer
Apple does not make any external DVD drives, to my knowledge. The counterfeit DVD drive, play only, no burning is possible, was on offer for 150 RMB, which is a little bit less than 23 US dollar.

Happy World Intellectual Property Day 2011!
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