HK Government has recruited youth as informers in the battle against internet piracy, read here. HK Customs and Excise Department will jointly launch the 'Youth ambassador against internet piracy scheme' together with the Intellectual Property Department.
Why is the Excise Department involved?
More then 200.ooo members of 11 local Youth Uniform Societies take part. There will be "Youth Ambassador" website and teachning material.
They ambassadors can "report to the customs, and delivers information on relevant suspect infringements to the related Intellectual Property organs which join the scheme." Is this the way forward? Is an awareness campaign not enough? To use youth as informers may be a cost-efficient way to get information about possible IPR infringements, but isn't it just the work of the police?