Wednesday, June 13, 2007

Moutai Brews Up 3+2+1 Anti-Counterfeit Technology

China Corporate Social Responsiblity (China CSR) reports that Kweichow Moutai, the brewery of China's national Moutai liquor, will formally initiate its anti-counterfeit system on July 1.

"Kweichow Moutai's anti-counterfeit ebonite (IP Dragon: a hard nonresilient rubber formed by vulcanizing natural rubber) cap features "3+2+1 Technology".

Which means a combination of the following:
3: three second-tier anti-counterfeit technologies
2: two top-tier technologies
1: one special code technology.

The cap will enable consumers to identify the product and judge whether the product is genuine.
Kweichow Moutai is the first brewer of liquor in China who initiates this anit-counterfeit system.
Read more here.

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