Little Red Book About Xiao Nei: "A Great Example of Digital Copycatting Done Right"

Rand Han of Little Red Book has another great article. This time he has used, analysed and deconstructed the social networking site Xiao Nei (at Campus) which is a blatant copycat of Facebook.

Mr Han's blog posting does not lack humor: "Now while we normally associate copies with inferior quality or some odd defect from the original, Xiaonei, on the other hand, is a great example of digital copycatting done right. It’s funny how I’ve turned copying someone else’s work into a positive. This is just one of many signs that I’ve been in China too long." 

It is not very likely that Facebook is smiling. Literal imitations in our digital era must be demotivating for businesses to invest in creative works and innovations. 

Read more here.