Monday, September 12, 2011

SONY or SONT confusion in Shenzhen

SONT or SONY likelihood of confusion
Photo: Danny friedmann
Shenzhen SongTian Technology Development Co., a company manufacturing tantalum capacitators (used in electronic accessories) changed their logo they came up with SONT. See their old and new logo here. Likelihood of confusion with the brand of a huge Japanese electronics company? Will the average consumer mistake the T for a Y?

Thanks Fugui.

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