Showing posts with label SONT. Show all posts
Showing posts with label SONT. Show all posts

Monday, September 12, 2011

SONY or SONT confusion in Shenzhen

SONT or SONY likelihood of confusion
Photo: Danny friedmann
Shenzhen SongTian Technology Development Co., a company manufacturing tantalum capacitators (used in electronic accessories) changed their logo they came up with SONT. See their old and new logo here. Likelihood of confusion with the brand of a huge Japanese electronics company? Will the average consumer mistake the T for a Y?

Thanks Fugui.
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